I’ll write it for you.
I’ll buff it for you.
I’ll bring it home for you.
Good communication is complex because it makes the complex simple.
(I can do that too)
Wanna see the goods? Scroll away!
The website for Sydney’s Capitol Theatre was ten years old and outdated. Our client wanted to start from scratch and build a brand new site with 21st century navigation in a user-friendly CMS.
The brief was for a site with simple navigation for the tens of thousands of theatre-goers looking for practical services like tickets and parking. It also needed to allow people to explore the fascinating history of this iconic theatre and to demonstrate the venue’s ability to provide state-of-the-art entertainment in a grand theatrical setting.
I worked in collaboration with the hard-working and talented designer Khim Stone to bring this complex site to fruition. My role was to write the content, manage the project, liaise with our client and coordinate design and programming.
Step INSIDE and take a tour of the glorious Capitol Theatre.
Writing about your own company is always difficult when you’re up to your ears in it.
You know what you want to say – it just doesn’t come out right.
Even apart from finding the time to dedicate to it, often you don’t have a clear view of the potential clients’ perspective. The ‘What’s In it For Me Factor’.
The director of this event crew outsourcing business had written most of the copy but, because he’s a busy man, it was pulled together in spare moments and had become all higeldy-pigeldy, so he called in reinforcements.
Okay, it was just me.
These projects are insanely fun and satisfying: declutter, rewrite, reorder, restructure until it tells the story. Print.
G’on, have a peek: The Tech Department Brochure
BTW: Did I mention I do damn fine bullet points too?
Staging Connections had planned to produce their marketing ezine ‘Showtimes’ in-house but somehow it was always at the bottom of the marketing to-do list.
The CEO decided to outsource the entire project to me and my design buddy Khim Stone. Together we came up with the signature style of the magazine and devised ways to showcase the company’s creative and technical capability without bashing readers over the head with blatant marketing.
As the project producer, I liaised with the marketing team at Staging Connections to come up with events to showcase in each issue. ‘Team Showtimes’ took it from there to interview staff, write stories, source images and get necessary approvals.
Every second month the magazine-style pdf popped in the inboxes of the company’s 10,000+ database.
Having worked in the event business for a couple of decades, this was a fun and creative project. Over the three years we produced ‘Showtimes’, I was able to build relationships with staff in Australia, New Zealand and China to capture good stories and turn these into something that was unique and interesting to the readership.
This client is seriously the one from hell – fussy, picky, works all hours of the night – yes, that client is me.
The Write Workshops is another arm of my vast global empire, it’s based around my work as an author, screenwriter and writing mentor.
A no-frills WordPress site that’s a quiet haven to write about writerly things. A place for ramblings about movies and books and stuff learned along the way that may occasionally ease the pain and suffering of aspiring writers.
I update it once a week or so and send out a chatty newsletter once a month.
Warm and cosy INSIDE Come on in!
I regularly work as ‘gun for hire’ for agencies and enjoy the collaborative, meeting of minds scenario.
Have done loads of work for ABT who are a strategic communications company. They’re seriously good at what they do and have been rewarded with an enviable list of top-of-the-heap clients.
All the work I have done for ABT has been for their major clients’ internal use, so I’m not at liberty to share my glittering prose. Can only offer a fairly ordinary bunch of bullet point examples, just add imagination:
ABT + Precinct have funky website you can VISIT
